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No Strings Attached: Why Big Brands Are Getting In To The Music Business On a Tuesday night at the Mercury Lounge, the small, dimly lit venue in New York's Lower East Side, known for being where A&R reps are prone to get their first taste of soon-to-be massive acts like Mumford & Sons, four young guys from Canton, Ohio who go by the moniker Hey Monea! took the first set on stage. The band is one of the latest signees to Hard Rock Records.
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